Strategic Planning for Sustaining and Growing an Immersion Program


Getting to know us.

Session Goals:

We will explore and identify
1) The important role of a strategic planning process bring to any organization
2) Steps to the strategic planning process
3) Ideas and approaches to outreach for programming growth

Strategic Planning

What Is It?

A deliberative, disciplined effort to produce fundamental decisions and actions that shape and guide what an organization (or other entity) is, what it does, and why it does it. Strategic planning is an approach to dealing with the serious challenges that organizations, parts of organizations, collaborations, and communities face.

Identifying Strategic Issues:

A. Who and what are we, what do we do now, and why?
B. What do we want to be and do in the future, and why?
C. How do we get from here to there?

Session PowerPoint

Strategic Planning Process vs John Kotter's Eight Stage Process

Strategic Planning

John P. Kotter

Step 1: Initiate and Agree on a Strategic Planning Process

Stage 1: Establishing a Sense of Urgency
Step 2: Clarify Organizational Mandates
Stage 2: Creating the Guiding Coalition
Step 3: Identify and Understand Stockholders, Develop and Refine Mission and Values, and Consider Developing a Vision Sketch
Stage 3: Developing a Vision and Strategy
Step 4: Assess the Environment to Identify Strengths, Weaknesses, Opportunities, and Challenges

Step 5: Identify and Frame Strategic Issues
Stage 4: Communicating the Change Vision
Step 6: Formulate Strategies to Manage the Issues
Stage 5: Empowering Employees for Board-Based Vision
Step 7: Review and Adopt the Strategic Plan

Step 8: Establish an Effective Organizational Vision for the Future

Step 9: Develop an Effective Implementation Process
Stage 6: Generating Short-Term Wins
Step 10: Reassess Strategies and the Strategic Planning Process
Stage 7: Consolidating Gains and Producing More Change
Stage 8: Anchoring New Approaches in the Culture


Creating your Strategic Plan: A Workbook for Public and Nonprofit Organization, John M Bryson and Farnum K/ Alston, 2011 by John Wiley and Sons, Inc.

Good to Great, Why Some Companies Make the Leap... and Others Don't, Jim Collins, 2001 by Jim Collins.

Leading Change, John P. Kotter, 1996 by John P. Kotter